TOPPO, Sendy. When the Brand Is No Longer Human: Generative AI, Perceived Human Agency and the Future of Consumer-Brand Relationships. Stallion Journal for Multidisciplinary Associated Research Studies, [S. l.], v. 5, n. 3, p. 69–77, 2026. DOI: 10.55544/sjmars.5.3.10. Disponível em: https://www.sjmars.com/index.php/sjmars/article/view/398. Acesso em: 20 sep. 2026.