1.
Toppo S. When the Brand Is No Longer Human: Generative AI, Perceived Human Agency and the Future of Consumer-Brand Relationships. Stallion J. Multidiscip. Assoc. Res. Stud. [Internet]. 2026 Jun. 27 [cited 2026 Sep. 20];5(3):69-77. Available from: https://www.sjmars.com/index.php/sjmars/article/view/398